Is Self-Care the New Way to be Selfish?

I've been seeing, hearing and reading a lot about self-care. Self-care is the concept of doing something that makes you happy, content or mindful about you or your surroundings. It may be an activity you treat yourself to such as a massage or facial. Maybe it is taking a yoga class or a hike in the woods. Whatever the act of self-care means to you, do you think it is simply a way to be selfish?

yoga pose

As I pondered